Red Bull Hardline 2024
Designer: Charlotte Robertson
Creative Director: Ross Popejoy
The Red Bull Hardline is a progressive downhill mountain biking event that takes place in Dyfi Valley, Wales and is going global in 2024 with a brand new course at Maydena Bike Park, Tasmania.
I had the pleasure of working with Red Bull to incorporate the new location into the existing Hardline design language, which is defined by the 60º cut used across the artwork. The hardline has been used to separate the two locations in the artwork with the different locations being further accentuated by their different colour applications.