Difference Not Deficit
Difference Not Deficit is a light-hearted yet emotive campaign to raise awareness for and de-stigmatize ADHD amongst parents and teachers so that fewer children are left struggling without a diagnosis and support as they progress through their lives. The concept behind this campaign is 'unlimited understanding.'
I designed a custom typeface for this project to evoke a personal, compassionate touch alongside the playful, vibrant colour palette.
Each character represents an ADHD symptom. There's forgetfulness, distractibility, excessive chattiness and emotional dysregulation. These characters are a vehicle for relatability that parents may reflect aspects of their child if they have ADHD.
(Named above then left to right)